• Brand: LE BOEUF
  • Project: Tartines & Salads
  • Media: TV Campaign for the French market
  • Assignment: Encourage people in France to add beef to their menu


We have been asked for the second year in a row to create two new commercials for Le Boeuf, a producer of beef products.

Two new products are being introduced through a new television campaign: carpaccio and steak strips. As with the first two commercials, these commercials show that beef is ideal for daily meals. We therefore show in the commercials by means of split screens how delicious the meat is to eat, but also how easy it is to prepare.

The commercials are broadcast on many French TV stations and they are distributed on the internet. The clips are promoted with the hashtag #leboeuftoutsimplement.