- Brand: LIBRESSE
- Project: Fearless women
- Media: Activation Campaign for Social Media
- Assignment: Improve sales of hero packaging.
Libresse wanted to become a love brand among young women. Young women are true entrepreneurs in 2016. They are building their own careers and they are pursuing their dreams. Libresse wants to help them along the way by giving away € 5000.00 start-up capital to a ‘Fearless Woman’ with a beautiful dream.
Shoq developed the complete campaign for this activation. The activation, which lasted six weeks, was available on the most popular social channels among young women: Facebook and Instagram.
The campaign consisted of social ads, a landing page, a canvas and portrait videos. In the videos, we asked influencers to tell an inspirational story. Believable young women who are fearless and who are also enterprising themselves.